Mobile ad campaigns

Design and build ad campaigns for brands. Work with clients to brainstorm, strategize, and create content based on their goals. Combine my design background with front end development skills to create engaging and unique user experiences. All rich media ads built and served through the platform Celtra with custom Javascript. 

Simple products at Walgreens

Task:
provide an engaging user experience that recommends a specific product based on the users skincare needs.

Solution:
create a brief quiz of skincare questions that results in a product recommendation. Custom design and development using Celtra and javascript.

L'Oreal Summer Belle collection at Walmart

Task:
showcase the products and shades in the new summer Belle line with a rich user experience.

Solution:
develop a color picker that allows the user to see the different shades of each product on the model. The four product line is displayed in a carousel.

Microsoft products at Best Buy

Task:
focus on last minute holiday shoppers who missed the shipping deadline to go into store for the perfect electronic gift.

Solution:
create ads with a holiday element that convey clear messaging to drive shoppers into store. 

Samsung Galaxy Note products at Best Buy

Task:
serve different messages to users depending on the date and location to drive traffic in store.

Solution:
create a dynamic ad unit that would update messaging based on the users nearest Best Buy store and the current date. Messaging would automatically update each weekend to say there was an in store representative for their product questions. 

GE Lighting at various retailers

Task:
display the 3 product line and their uses in home. 

Solution:
use lifestyle imagery to create mood and feel for the different types of lightbulbs in home. 

Unilever brands

Task:
design ad units for an array of Unilever brands, such as Vaseline, that showcase product, offer and a call to action driving the users in store or to purchase online. 

Solution:
understand the goal of each brand to create ads that appeal to their customers. 

Print & digital marketing design

Manage and create all custom digital and print collateral to support the US marketing strategy, including industry and hosted events, marketing content to boost brand awareness, and direct mail initiatives.

Events

Industry events: The intention is to create visual materials to stand out at tentpole industry events, trade shows and exhibitions with the objective of engagement and interactivity for visitors. Includes standard event materials such as standing banners, sales collateral, one sheeters etc, as well as above and beyond interactive assets. Below displays a magnetic board to invite visitors to build their own campaign, as well as a large scale floor map with local points of interest to boost engagement and create a memorable event experience.   
Owned events: The purpose is to design collateral for account based hospitality events to boost Blis' market share with top clients and prospects and nurture client expansion. Below is a selection of themed event assets, varying from posters, emails and various event signage.
 

Content

Quarterly creative that builds upon an integrated marketing strategy that supports revenue goals and objectives. Materials promote thought leadership, demand generation and brand awareness. Includes case studies, insight reports, white papers and infographics. Below are highlights from select reports.

Direct mail & extras

Goals for direct mail initiatives include breaking through saturated markets with stand out creative. These personality pieces are delivered directly to clients and prospects across quarterly marketing campaigns, tailored to relevant client initiatives and needs, sometimes include added value offers. Seasonal drop-offs provide sales with touch-points and facilitate face to face meetings. Highlights include holiday cards, mailers and stickers.