designer / developer

I have a passion for fine art, skills in design, and curiousity for technology. My experience and interest reflects these traits as I aim to bring creativity to life.
Skills
Background

Design

Digital

Lead the design and build ad campaigns for brands. Work with clients to brainstorm, strategize, and create content based on their goals. Combine my design background with front end development skills to create engaging and unique user experiences. All rich media ads built and served through the platform Celtra with custom Javascript. 
Simple products at Walgreens
L'Oreal Summer Belle collection at Walmart
Microsoft products at Best Buy
Samsung Galaxy Note products at Best Buy
GE Lighting at various retailers
Vaseline body lotions at Walmart

Marketing

Manage and create all custom digital and print collateral to support the US marketing strategy, including industry and hosted events, marketing content to boost brand awareness, and direct mail initiatives.
Events
Content
Direct mail & extras

Development Projects

Below are personal projects I created to first establish a solid foundation in Javascript and then progress to use libraries, frameworks and other technologies essential to front-end development.

GitHub Home

Travel Website
The initial purpose of this site was to showcase an example of responsive design and interactivity. I later convert the original CSS to Sass and expand to use npm and Gulp.
view   |
List App
These are a series of list apps stemming from the popular Todo Backbone tutorial. The first version uses only Javascript and jQuery. The next is a simplified version of the tutorial using Backbone. Finally, I use my own small framework I built resembling Backbone, emulating how models and views work together. The different versions are listed below.
view original framework   |
view Backbone   |
view jQuery only  |
Weather App
I expand on the mini framework created from the above List app, using the OpenWeatherMap API with Ajax and Mustache for templating.
view   |
Photo slider
An exercise to understand the basics of jQuery.
view   |
Quiz App
A simple quiz built first in pure Javascript, then using jQuery. The purpose is to understand the fundamentals of Javascript and how jQuery simplifies tasks.
view jQuery   |
view Javascript only   |

Past work

This work includes front-end development on a variety of Heinz brands, including Classico Pasta Sauces and Weight Watchers Smart Ones. I collaborated with the design and back-end development teams to launch and maintain product websites.
  • Classico Pasta Sauces
    Lead front-end developer. Worked with the back-end development team to redesign the Classico Pasta Sauces website built in .NET.
  • Lea & Perrins
    Lead front-end developer. Redesigned and regularly updated the Lea & Perrins website.
  • Classico Tomatoes
    Lead front-end developer. Built a new specialized website from Classico Pasta Sauces.
  • Heinz Vinegar
    Lead front-end developer. Coordinated with the back-end development team to redesign the Heinz Vinegar website built in .NET.
  • Weight Watchers Smart Ones
    Front-end developer. Built and customized sections of the website within the CMS Sitecore, including a jQuery image slider.
  • Smart Ones Facebook
    Front-end developer and designer. Launched the Smart Ones Facebook page.

RESUME

Shireen Kasad

shireenkasad@gmail.com
I have a passion for fine art, skills in design, and curiousity for technology. My experience and interest reflects these traits as I aim to bring creativity to life.

Skills

  • Adobe Creative Suite
  • HTML5
  • CSS3
  • Sass
  • Javascript
  • jQuery
  • Wordpress

Experience

  • BLISSenior Designer, US
    New York, NY  |  Apr 2017 - Present
    Lead all design and web development of custom mobile ads for brands such as Dove, Starbucks, and Microsoft. Work with clients to provide recommendations and best practices for their campaigns. Manage and create all custom digital and print collateral to support the US marketing strategy, including industry and hosted events, marketing content to boost brand awareness, and direct mail initiatives.
  • FREELANCEFront End Web Developer / Designer
    New York, NY  |  May 2016 - Mar 2017
    Work with small businesses to create or redesign their company website. Collaborate in all steps of website production including design, development, testing and deployment.
  • BGB GROUPDigital Developer / Designer
    New York, NY  |  Apr 2013 - Apr 2016
    Front end development for web and iPad applications, websites and emails for pharmaceutical brands. Primarily responsible for the look and feel of digital projects, assuring consistency from design to development. Sites built using HTML/CSS, Javascript, jQuery, Backbone, PHP.
  • FERRARA & COMPANYInteractive Developer
    Princeton, NJ  |  Aug 2008 - Mar 2013
    Front end development for brand sites such as Classico Pasta Sauce, Ore-Ida and Heinz Vinegar. Contribute in the development and launch of the Facebook page for Weight Watchers Smart Ones. Regularly partner with back end developers on .NET and CMS built sites.
  • DANA COMMUNICATIONSInteractive Designer
    Hopewell, NJ  |  Apr 2008 - Aug 2008
    Develop and edit animations and short videos for web projects for brands such as Millennium Hotels and various brands in the hospitality industry.
  • CONNORS COMMUNICATIONSJunior Designer
    New York, NY  |  Jan 2004 - Jul 2005
    Provide art direction, development and implementation of business and technology sites.

Education

  • PRATT INSTITUTEMFA Digital Arts
    Brooklyn, NY  |  Sep 2004 - Dec 2007
  • UNIVERSITY OF RICHMONDBA Studio Art
    Richmond, VA  |  Sep 1999 - May 2003
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